DIGITAL MARKETING
BotanyBae
I developed a cross-channel social media platform that effectively spreads brand awareness, educates viewers on plant-related subjects, and enhances my directing, filming, and editing skills. By leveraging a variety of digital marketing channels, I am able to engage with audiences in meaningful ways and build a strong online presence for my brand.
Strategies I Use
PPC Advertising
I run paid ads on search engines and social media platforms (such as Pinterest) to drive traffic to my Etsy webpage.
I have a cost ratio of 9.117:1- that is, $9.12 generated for every $1 spent, with a simple marketing ROI of 811.71875%.
Social Media Marketing
I use TikTok, Instagram, and YouTube to build brand awareness, engage with my audience, and create trust.
I reach over 3M accounts monthly and have an 8% growth.
Email Marketing
I build relationships with my customers by using A/B testing to analyze which email features result in higher engagement.
Content Marketing
I create (through strategically planning, directing, filming, and editing) valuable and relevant content to educate viewers on how to use my trellises in order to reduce friction due to unfamiliarity. I rely heavily on video marketing through TikTok & Instagram Reels.
TikTok & Instagram Reels
Stories are an essential part of the human experience.
They're essential to how we communicate, learn, and connect with one another.
I use my platform to display my passion for content creation, educate individuals on plant care, and share my art with the world around me. With over 500K likes and 6M views on my most viewed video, I am excited to continue growing my reach and connecting with audiences across social media.
Click on each image to watch the video.
Instagram Stories
I am able to connect to individuals all over the world through instagram stories.
When followers tag me, I am thrilled to see how my creations have found new homes and sparked joy. It's this personal connection that drives my passion.
#connections #buildingrelationships #communication
The words you select and use in your tags, titles, descriptions, categories, and attributes all work collectively to match your listings with the search queries of potential buyers. If there's a match between the words used in your listings and a shopper's search, your items have a chance to show up in the search results.
I use multi-word phrases in my Etsy listings and regularly consult my shop stats to refresh the tags on listings that receive less traffic. I make an effort to diversify the terms I use and also consider synonyms and regional phrases. Moreover, I target "long tail" keywords to effectively select keywords that can drive traffic and sales in my shop.
Search & Tag Keywords
Etsy Ads Campaigns
As an Etsy seller, I know that advertising is key to increasing sales and driving more traffic to my shop. So, I use Etsy Ad campaigns to see how Ads can help maximize my revenue.
To start, I set a clear goal for my ad campaign - increase my sales and attract more customers to my shop. Then, I set a daily budget that I was comfortable with and a cost-per-click (CPC) bid for each of my products.
Next, I created different ads with different images, headlines, and descriptions to see what worked best for my shop. I tested different combinations to find the most effective ads that would attract the attention of potential customers.
As I ran my ad campaign, I closely monitored my ad performance and adjusted my bids and keywords as needed. This helped me to ensure that my ads were being shown to the right audience and that I was getting the most out of my advertising budget.
Overall, I found that using Etsy Ad campaigns was an effective way to increase my sales and reach more customers. By testing different ads and closely monitoring my ad performance, I was able to maximize my revenue and make the most of my advertising budget.
I had a cost ratio of 9.1117:1 ($9.12 generated for every $1 spent) and a simple marketing ROI of 811.71875%
Targeted Coupons
As a way of reaching out to both current and potential customers, I offer coupon codes through email targeting to those who have made repeat purchases, abandoned their carts, or favorited my shop and items.
This incentivizes them brand loyalty and encourages future purchases.
