My Resume
As an MSM graduate with expertise in both qualitative and quantitative projects, I am passionate about design and intrigued by the world of marketing campaigns. My interests have naturally led me to explore the field of digital marketing, communications, and consulting, which I find dynamic and innovative.
My interest in digital marketing stems from its dynamic nature and ability to create personalized and engaging experiences for customers, which I believe can make a difference in today's digital landscape. I have experience using social platforms (TikTok, Instagram, and Facebook) to capture my audiences through content marketing and analyzing metrics such as search optimization/ keyword research, social media campaigns, segmented retargeting using coupons, CTR, Conversions, and more.
My experiences with my small business have honed my communication and interpersonal skills, which I believe are essential for consulting. I am confident in my ability to engage with clients and partners, understand their unique needs, and provide tailored solutions that align with their goals.
Education
Master of Science in Marketing
The University of Texas at Austin
McCombs School of Business
July 2022 - May 2023
GPA: 3.90
Coursework Includes:
Data Analysis and Visualization, Marketing Analytics I & II, Product & Brand Management, Dynamic Pricing, Design Thinking, Marketing Management, Advanced SQL, Python, R, Digital Marketing, Consumer Well-Being, Consumer Behavior
GPA: 3.68
Coursework Includes:
Calculus, Physics I & II, Sport Management, Sport Psychology
Foundations of Finance, Foundations of MIS, Foundations of Business Law, Foundations of Management, Foundations of Marketing
Bachelor of Science in Kinesiology, Exercise Science
The University of Texas at Austin
College of Education
August 2019 - May 2022
What is an MSM Degree?
The MSM program at UT Austin's McCombs School of Business is an exceptional 10-month graduate experience that offers STEM-eligible education in both quantitative and qualitative marketing. With 37 credits, the program offers cutting-edge data analytics training and hands-on experience with real businesses.
The program has been ranked as the #2 MSM program in the US and #4 worldwide.
Compared to an MBA, the MSM degree provides more in-depth knowledge in specific areas of marketing, with 34 credits dedicated to marketing analytics, consumer behavior, and marketing strategy.
MSM Core Competencies
Market Sizing & Segmentation
Regression Modeling
Advertising Response Models
Conjoint Analysis
Market Research Methods
Customer Lifetime Value
Choice Modeling
RFM Analysis
Cluster Analysis
Data Processing
Statistics & Machine Learning
Forecasting Analysis
A/B Testing & Experimentation
Pricing & Promotion Analysis
Digital Marketing
Experience
December 2020 - Present
Social Media Marketing Consultant, Business Founder
BotanyBae - Duluth, GA
Lead dynamic social media projects on TikTok and Instagram, cultivating 13K+ followers, reaching 860K to 3.1M accounts monthly
Design, manage, and execute ad campaigns with 20+ brands, conducting A/B testing to optimize messaging and drive conversions
Produce content tailored to diverse client portfolios including non-profits, tech organizations, and Fortune 100 companies
Constructed data-driven methodology to evaluate growth and sales forecasts in the Apparel & Accessories sub-vertical
Identified key drivers and performance indicators through analyzing 8000+ B2C client data to optimize targeting strategy
Leveraged Python to streamline data cleaning, decreasing manual effort by 60% and delivery time of key insights
December 2022 - May 2023
Marketing Intelligence Capstone
TikTok - Austin, TX
May 2021 - July 2021
Territory Sales Intern
Altria Group - Austin, TX
Oversaw tobacco category in roughly 155 retail accounts, generating approximately $3 million in annual sales
Drove distribution, sales, and strategic merchandising practices to increase brand visibility and awareness
Analyzed sales data from 200+ accounts to align retailer and company objectives to build beneficial partnerships
Projects
Spring 2021- Present
Marketing Strategist, Vendor
Plant Plug Pop Up, Austin, TX
Consulted with 30+ vendors monthly, providing strategic guidance and recommendations to optimize sales and marketing
Managed end-to-end event logistics, from venue selection and contract negotiation to vendor coordination and onsite execution
Designed 20+ graphics for creative promotional initiatives, such as contests, giveaways, and experiential activations
Fall 2022
Marketing Case Competition
Samsung Electronics
Created a strategy to increase consideration of Galaxy portfolio through collaborations and social media campaigns
Estimated 360K new Samsung users by focusing on E-Commerce and DTC, social, and retail channel strategy
Effectively articulated strategy to board members comprising of 6 Samsung leaders & McCombs faculty in 30 minutes
Leadership Experience
Fall 2020 - May 2023
Longhorn Wrestling Team
Vice President
Facilitated logistics for 42 coaches/staff, overseeing tournament scheduling, compliance documentation, and team coordination
Designed and manufactured official competition uniform and gear in alignment with university trademark regulations
Led team administration by creating budget allocations and scheduling 15+ travel and purchase requests per semester
Honors
Class of 2023 Texas McCombs MSM Future Business Leader Award
Spring 2023
Texas McCombs MS Marketing Scholarship Recipient
Summer 2022 - Spring 2023
NCWA Southwest Conference Champion (130 lbs) & Southwest Conference Ladies Team Champion
Spring 2022
NCWA Academic All American
Spring 2022
Altria 2021 Key Account Group Project Winner
Summer 2021
Certifications
Google Digital Garage -
The Fundamentals of Digital Marketing
HubSpot -
Digital Marketing Inbound Marketing
Stukent -
Mimic Pro Digital Marketing Simulation
Forage & KPMG -
Data Analytics Consulting Virtual Internship
Contact
Don't be shy, let's link-in! Connect with me on LinkedIn to stay updated on my journey!
